Ever had that warm, fuzzy feeling when you stumble upon an influencer's post and think, 'Gosh, they're more relatable than any A-lister in glitzy Hollywood'? Guess what? You're in good company! A surprising 92% of folks out there feel just like you, trusting the friendly face of an influencer over even the most renowned celeb. In today's digital age, where a cozy...
If you were to ask us which marketing method has the most influence on consumer behavior and purchasing decisions, we'd say without a doubt that it is influencer marketing. Influencers and content creators create and impact trends; they influence the purchases of their audience members and can contribute to brands' growth and sales. Marketers and brands are increasingly turning to influencers...
The holidays can be a stressful time for business owners. Every year, businesses have one thing in mind… they want to hit their sales targets for each holiday campaign. With that often comes a great deal of logistics to consider. Will their teams be able to handle higher sales volumes, will their campaigns reach enough audience members to make an...
Since the influencer marketing business is expected to reach more than $16 billion in 2022, it's definitely an option to think about to build your brand. Businesses are seeing amazing results, and it's relatively easy to implement! Read on to learn about the fundamental steps of an Influencer Marketing Strategy required for your first marketing campaign with social media influencers. Influencer...
What is influencer marketing? Influencer marketing is a social-media based type of marketing, which engages individuals to promote a product or service. Influencers can be divided by the number of followers, industry, and content type. By Followers Mega-Influencer: Usually celebrities, like singers, actors, journalists; great audiences, but low engagement. Macro-Influencer: Content creators that have built a strong brand name; followers are high...
If you have never worked on an influencer marketing campaign before, but are interested in doing so, we know it can sometimes be overwhelming to know where to begin. Here at The Influencer Marketing Factory, we have provided some of our best tips and tricks for crafting a campaign that performs well, and allows you to start forming an influencer...