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If you want to get the word out about your services, a cause, or nearly anything else, social media is one of the best ways to do that. Marketers have been turning to social media more and more over the last several years. They’ve seen impressive spikes in users and engagement—and new platforms come out left and right. There’s always something new...

Need to run an effective influencer marketing campaign? Wondering how to ratify your influencer marketing partnerships? In this article, find out how to discover and contract with an influencer: Consider The Audience Different products are targeted at different audiences. That said, you might want to consider your brand’s audience and determine which influencer to associate your brand with. There is little point...