28 Jun The Impact of B2B Content Marketing w/ Justin Levy
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights on the subject and offers actionable tips for executing successful B2B influencer marketing campaigns.
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Show Notes:
(01:25) – Justin’s career journey
(02:54) – B2B versus B2C
(06:40) – Authenticity factor
(08:45) – Micro versus macro influencers
(11:33) – Initiating discussion with influencers
(12:04) – Identifying influence isn’t just about raw numbers
(17:48) – Developing long-term relationships with influencers
(26:18) – Importance of tracking and analytics
(31:25) – Tracking campaigns properly
(38:02) – Investing in manual research
(44:22) – Impact of private communities