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LinkedIn is no longer just a platform for resumes and job searches. It has evolved dramatically into a thriving professional network where connections, content creation, and brand growth flourish. Professionals worldwide leverage LinkedIn to build their personal brands, share valuable insights, and engage in meaningful discussions. This shift has paved the way for influencer marketing on LinkedIn, creating expansive opportunities...

B2B marketers are having a tough time cutting through the clutter. Traditional marketing just isn't hitting the mark anymore. People are tired of ads, they're skeptical, and they're drowning in irrelevant messages. It's a real challenge figuring out how to connect with your audience genuinely. That's where micro-influencers come in. These underdogs are powerhouses when it comes to building trust...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights...