Work with the best product launch influencers

Product Launch Marketing Agency

The Influencer Marketing Factory is an international firm that excels in delivering influencer campaigns with a strong focus on ROI, spanning platforms such as Instagram, TikTok, and YouTube.


We assist brands — including those launching new products – in selecting the right influencers and monitoring campaign performance.

Our Clients

Is Influencer Marketing for Product Launches the Correct Choice for Me?


In our digital age, where everyone is glued to their phones, traditional marketing channels often struggle to make a lasting impression during product launches. That’s where influencer marketing comes in.


As a premium global influencer agency, we’ve learned that influencers can provide real-time updates, unboxings, and live Q&As that can make your product launch eventful and interactive.

Our Product Launch Influencer Marketing Services

Our agency specializes in crafting custom solutions and strategies for product launches, focusing on:

Influencer Marketing

We’re your strategic partner in influencer marketing, handling your worldwide initiatives from start to finish. Our team curates a roster of influencers who not only endorse your brand but also craft compelling content for new products. And we go the extra mile by using measurable KPIs to track each influencer’s tangible impact on your sales, aiming to turn your product into a household name.

Content Creation

Your product deserves pre- and post-launch posts that are not only aesthetic but also perform well. That’s why we join forces with seasoned experts to produce engaging content for YouTube, TikTok, and Instagram. Our videos come with all-encompassing media rights suitable for every online platform, inclusive of adverts. To ensure your brand maintains a strong presence on social media, we also design a content calendar that includes captivating hashtags and captions.


Leverage our expertise to connect with ready-to-buy customers on social media. We target based on demographics like interests, age, and gender and create location-specific ads that align with your content. We also fine-tune ads for greater reach and provide weekly feedback to improve your product’s narrative, with a strong emphasis on generating lucrative ROAS.

Talent Managing

Concentrate on your product launch while we take care of managing talent across key social media platforms like YouTube, Instagram, and TikTok. Our contract negotiations aren’t one-size-fits-all; we tailor them to align with each influencer’s unique values. We also formulate PR campaigns that elevate the influencers’ individual brand identity. Our deep industry knowledge allows us to offer a level of support and direction that creators find beneficial.

Creator Economy Market Research

We help you conduct both numerical and narrative research to collect creator perspectives about your product launch.


✓ Comprehensive Creator Dialogue Sessions (Varying from 30 minutes to an hour)

✓ Data-supported Surveys (With a capacity of 5,000 responses)

✓ Virtual or In-person Conversation Panels

As Featured In

Some Of Our Influencer Marketing Campaigns


Why Choose Us as Your Product Launch Influencer Agency

Content That Connects

Developing material that invites and optimizes interactions with influencer audience bases.

Audience Resonance

Crafting campaigns that are a hit with specific demographics and their preferred social platforms.

Influencer Connections

Facilitating meaningful relationships between brands and influencers who align with their customer base.

Clear Contracts

Simplifying legal terms to set clear expectations for all involved parties.

Goal-Oriented Coordination

Leveraging targeted KPIs to bring our activities into harmony with the brand’s fundamental aims and objectives.

Performance Assessment

Utilizing cutting-edge tools to offer comprehensive reviews and insights into campaign success.

Some of Our Product Launch Case Studies

Frequently Asked Questions

How do I launch a product with influencers?

Start by identifying individuals who align with your brand and target audience. Then, collaborate on content that showcases your product authentically. Agencies like The Influencer Marketing Factory can guide you through this process effectively.

What are the common challenges in influencer marketing for product launches?

Hurdles include selecting influencers who genuinely resonate with your brand, ensuring the campaign aligns with your launch timeline, and effectively tracking performance metrics. Proper planning and execution are key to overcoming these challenges.

Does influencer marketing work for niche products?

Yes, working with influencers who specialize in your niche can help you reach a targeted, engaged audience that’s more likely to convert.

What types of content work well for a product launch?

For a product launch, influencers should create content that educates and excites, such as unboxing videos, how-to guides, and detailed reviews.

Interested in Working Together?

Our global influencer marketing agency caters to brands worldwide, including for product launches, emphasizing an approach centered on conversions, metrics, KPIs, and measurable ROI across various industries.

If you’re interested in working with us, just fill out our contact form. We’ll review your brand and reply very soon.