17 Nov The Top 7 Influencer Marketing Agencies in Shanghai
According to the Benchmark Report by the State of Influencer Marketing 2023, the influencer industry has burgeoned into a staggering $21.1 billion sector, marking a significant 29% increase from the previous year. This growth underscores the pivotal role influencers play in shaping consumer behavior, especially in bustling metropolises like Shanghai. As businesses seek to tap into this lucrative market, partnering with the right marketing agency becomes paramount.
1. The Influencer Marketing Factory
The Influencer Marketing Factory stands out as a global agency dedicated to supporting businesses in leveraging the power of influencers. We offer end-to-end services, ensuring that campaigns are not only launched but are also effective. We pride ourselves on creating authentic, scalable, and ROI-oriented social media campaigns, particularly on platforms like TikTok, Instagram, and YouTube.
We have a well-connected portfolio of Chinese influencers whom we call on to reach the correct demographics. Beyond this, we also assist in content creation, ensuring that it resonates with and entices their followers and encourages interaction. We also address legal aspects. Every influencer we partner with engages in a clear contractual agreement, guaranteeing a seamless process from beginning to end.Ready to elevate your brand? Connect with us and discover how The Influencer Marketing Factory can amplify your digital footprint today!
- Headquarters: Miami, USA (Serving Shanghai)
- Founded: 2018
- Email Address: [email protected]
- Website: https://theinfluencermarketingfactory.com/
- Phone Number: +1 (800) 469-9753
- Address: 66 West Flagler Street, Suite 900 – #1178, Miami, FL 33130, USA
- Specialization: Global Influencer Marketing, ROI-Oriented Campaigns, Paid Advertising
- Clients: Envato, Ablo, Warner Music Group, Gismart, FinTron Invest
2. Shanghai Jungle
Founded in 2013, Shanghai Jungle’s primary focus is to assist Western brands in navigating the Chinese market. Their team is a blend of foreign and Chinese professionals, providing diverse insights into business practices, legal frameworks, and cultural contexts. This composition aims to facilitate a smoother transition for companies entering the market by using influencer marketing, among other methods.
One example is their collaboration with Graccioza, a Portuguese luxury bath linens brand. The agency assisted Graccioza in several areas, including connecting them with reputable influencers and helping them establish a local subsidiary in Shanghai in 2021.
- Headquarters: Shanghai, China
- Founded: 2013
- Email Address: [email protected]
- Website: https://www.shanghaijungle.com/
- Contact: +86 (150) 0008-6214
- Address: Room 1307, 841 Middle Yan’an Road, Jing’an District, Shanghai, CN
- Specialization: Branding, Online Marketing, WeChat
- Clients: Graccioza
3. PLTFRM
Founded in 2012 through a Sino-French collaboration, PLTFRM offers various services, including design strategy, which includes qualitative and quantitative research, semiotic analyses, and branding. Additionally, they provide influencer marketing strategies that leverage social media, Key Opinion Leaders (KOLs), and public relations to amplify corporate messages.
One company they worked with was The Fruits from Chile Association (ASOEX), which accounts for 96% of Chile’s fresh fruit exports. PLTFRM helped them by refining their advertising strategies. Plus, this collaboration involved a revamp of their cherry mascot, Xiao Li, and partnerships with local celebrities, leading to an average sales increase of 30% over a two-year period.
- Headquarters: Shanghai, China
- Founded: 2012
- Email Address: [email protected]
- Website: https://www.pltfrm.cn/
- Contact: +86 (21) 6232-6733
- Address: Suite 407, Building 1, 733 Wanhangdu Road, Jing’an District, Shanghai, CN
- Specialization: Quantitative and Qualitative Research
- Clients: TechnoGym, Charles Garnier, Migros
4. Sekkei Digital Group
Sekkei Digital Group maintains a network of Chinese influencers, providing businesses with access to various social media stars. Their services span from identifying influencers based on metrics like content quality and engagement rates to formulating campaign strategies that meet brand objectives.
Incorporating live streaming, a growing trend in China is another aspect of KOL marketing that Sekkei Digital Group utilizes. They use different popular platforms, like Youku and Weibo, to engage with audiences and present products or services.
- Headquarters: Shanghai, China
- Founded: 2008
- Email Address: [email protected]
- Website: https://sekkeidigitalgroup.com/
- Contact: +86 (21) 5118-3710
- Address: West Building, No.2299 Yanan Xi Rd, 6th floor, Room M603. 200051 Shanghai, CN
- Specialization: Digital Marketing, Web Development, Social Media Marketing
- Clients: Costa Coffee, Ubisoft, IKEA
5. Dragon Trail International
Dragon Trail International is a digital agency that provides a range of services aimed at connecting brands with the Chinese consumer market. They have a network of over 400 travel and lifestyle KOLs and collaborate with them to increase visibility and generate immersive content.
One of the projects undertaken by Dragon Trail International was for Whitley Neill, a British gin brand. The objective was to enhance their presence in the Chinese market, targeting young professionals and food and drink enthusiasts. Leveraging a mix of strategic digital marketing techniques, including influencer partnerships and targeted social media advertisements, the campaign successfully reached an audience of over 4.6 million.
- Headquarters: Beijing, China (Serving Shanghai)
- Founded: 2009
- Email Address: [email protected]
- Website: https://dragontrail.com.cn/
- Contact: +86 (10) 6266-7530
- Address: Suite 101, Building 2B, Gui Gu Liang Cheng, #1 Nong Da Nan Road, Haidian District, Beijing 100084, CN
- Specialization: WeChat and Weibo Marketing, Social Media
- Clients: PromPeru, Whitely Neill Gin, Polish National Tourism Board
6. Boopin
Based out of Dubai, Boopin is a digital marketing agency with operations in various cities, including Shanghai. They support companies with strategy and social media, as well as traditional advertising and content creation.
Regarding influencer marketing, Boopin has a database that includes over 5,000 talents from around the world. This database supports both short-term projects and extended ambassadorship programs. Additionally, they integrate competitor research into their strategy, aiming to enhance media planning and budget efficiency.
- Headquarters: Dubai, UAE (Serving Shanghai)
- Founded: 2011
- Email Address: [email protected]
- Website: https://www.boopin.com/index
- Contact: +86 (21) 6266-1255
- Address: Jumeirah Lake Towers, Cluster Y, JBC3, 3401, Dubai, PO Box 112587, AE
- Specialization: Social Marketing, Content Marketing, Chinese Digital Marketing
- Clients: Shein, Nissan, Xiaomi
7. Ping Pong Digital
With offices in the UK and Shanghai, PingPong Digital has been operating in the influencer marketing industry for over a decade. Recognizing the importance of authentic data, they employ a meticulous approach to select KOLs, ensuring genuine engagement metrics and reliability.
PingPong Digital’s content boasts over 2.6 billion views. They have experience across various sectors, including fashion, luxury, FMCG, beauty, sport, leisure, and tourism. Moreover, their Chinese New Year campaign for Sensai, which focused on leveraging social media influencers, achieved significant reach, garnering 17.4 million impressions and attracting 45,000 views on the campaign’s video content.
- Headquarters: London, UK (with an office in Shanghai)
- Founded: 2013
- Email Address: [email protected]
- Website: https://www.pingpongdigital.com/
- Contact: +86 (1801) 714-5223
- Address: PingPong Digital (WeWork), 696 Weihai Road, Jing’an District, Shanghai 200041, CN
- Specialization: Weibo Ads, Social Media Management
- Clients: Gymshark, Sensai, The University of Sheffield
Conclusion
Shanghai, with its vibrant culture and vast consumer base, offers a fertile ground for influencer marketing. The industry is not just thriving but evolving, with new trends and strategies emerging regularly; for businesses aiming to make a mark in this dynamic environment, collaborating with a seasoned agency in Shanghai can provide the edge they need.