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Why UGC Matters in Modern Shopping The digital landscape has transformed how consumers interact with brands and make purchasing decisions. According to Liz Griffin, "An e-commerce site is really good at selling me something I already know I want to buy...

Connecting with your target audience isn’t always as smooth as it should be. After all, modern consumers are constantly being bombarded by offers and content from various different companies all the time. It’s really no surprise that they’re on the fence about engaging. Over the years, brands have tried all the strategies and tactics in the book. Still, nothing resonates with...