Purchase Decisions Tag

The Impact of Influencer Marketing on Consumer Behavior and Purchase Decisions in 2023

If you were to ask us which marketing method has the most influence on consumer behavior and purchasing decisions, we'd say without a doubt that it is influencer marketing. Influencers and content creators create and impact trends; they influence the purchases of their audience members and can contribute to brands' growth and sales. Marketers and brands are increasingly turning to influencers...