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The Creator Investor Shift The tides are turning in the creator economy with creators stepping into the spotlight as investors, outshining traditional VCs backing creator startups. Influencers such as Alix Earle and Kat Stickler have made headlines in 2024 as investors in their favorite brands, a business relationship that goes beyond the typical brand partnership or ambassadorship. Earle and Stickler’s investments...

The Surge of Influencer Entrepreneurship in the Beverage Industry In the evolving realm of influencer marketing, many influencers have ventured into entrepreneurship, creating their own brands with remarkable success. Their unique advantage lies in an intimate understanding of their audience's expectations and preferences, setting them apart in the business world. This connection with followers has paved the way for influencers to...