What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...
Livestream shopping is the latest trend to sweep the internet. It allows shoppers to see and buy products in real-time as the seller demonstrates them. This can be a great way to find unique items you might not find elsewhere or get a closer look at products before buying them. [caption id="attachment_3792" align="alignnone" width="1024"] LIVESTREAM SHOPPING REPORT 2022[/caption] Plus, with the number...
What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...
As social media becomes more popular and prominent, it’s even more critical that companies start learning how to advertise online. Two excellent ways to do this are influencer marketing and live shopping. Influencer marketing is a strategy that businesses use to promote their services or products by partnering with social media influencers. Usually, companies look for social media users with large...