creator economy compliance Tag

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Influencer marketing is no longer the wild, wild west that it was just a few years ago. As brand deals become a bigger slice of creator income and the FTC sharpens its focus on disclosure, the “just add #ad and move on” is no longer cutting it. Yet our data shows a massive compliance gap still exists across the bigger...

New Legal and Regulatory Developments For Creators The creator economy is maturing quickly, and so are the rules that govern it. As Congress pays closer attention and the FTC sharpens its guidance, creators, agencies, and brands are being asked to professionalize how they disclose, document, and execute influencer marketing. The message from our recent LinkedIn Live on law and compliance was...