challenge Tag

A TikTok Influencer Marketing Case Study: Song Promotion

One of the biggest music labels hired our agency The Influencer Marketing Factory in order to promote a new song by a rap/trap artist. TikTok Initiators We selected 5 TikTokers (initiators) with a total reach of 20 million users. This marketing campaign, for the hashtag #moneydancechallenge, resulted in 1500+ videos 2.3M+ views throughout the campaign the song reached 8M views. You can read more information...