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10 Steps to Turning Your Employees into Influencers For Maximum Brand Reach The marketplace is saturated, and businesses need help differentiating themselves and connecting authentically with their target audience. Traditional marketing tactics often fall short of building genuine trust and loyalty. The lines between personal and professional brands have become increasingly blurred, creating a unique opportunity for businesses to leverage their employees...

Sometimes the difference between a successful company and a failed business is the way they carry out their marketing activities. Marketing is one of the most important aspects of a business. Our world is a rapidly changing place and only those businesses survive that change with the changing world. With the advent of social media, marketing became easier and more powerful...

TikTok is one of the fastest-growing apps in the world. In 2022 it was downloaded more than Instagram, YouTube, and Snapchat. TikTok combines together the comedy of Vine (the discontinued 6-second video app) and musically, a famous lip-syncing app that was acquired, in 2017, by ByteDance, the Chinese company that owns TikTok. TikTok was also added to the list of the top...