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The Rise of Athletes as Influencers [caption id="attachment_8476" align="alignnone" width="1024"] Learn more about how athletes are shaping the creator economy![/caption] Athletes on Your Social Feed Today, athletes aren’t just competing on the court or the field–they’re battling for the top spot on your social feed and the best brand partnership deals in the creator economy. The concept of athletes as influencers is nothing...

Influencer marketing is insanely popular in most industries due to its effectiveness. According to recent research, over 65% of sports marketers believe that for brands to succeed online, they need to leverage the power of influencer marketing. Sports stars are natural influencers, and social media has provided them with an effective way of getting found online. They can reach, connect with, and...