03 May The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.
Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.
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Show Notes:
(01:07) – Brendan's career background
(07:11) – SXSW conference takeaways
(11:08) – Building habits and processes around posting on social
(16:19) – Cultivating engagement and visibility
(19:40) – Usability of ChatGPT
(21:22) – Subscription model for social media
(28:09) – Creators directly monetizing their audiences
(30:00) – Brand partnerships
(36:30) – Influencer-created brands
(44:21) – Social connection platforms
(46:27) – Livestream shopping
(55:38) – Where you can find Brendan Gahan