19 Oct Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts
On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more!
⚡️ Full Episode: https://link.chtbl.com/influencermarketing
Halle’s website: https://halleroberts.online/
Halle’s Instagram: https://www.instagram.com/hallerobbe/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2zohS
Show Notes:
1:10 – Halle Robert’s career start background
4:25 – Influencer strategies based on brands that Halle has worked with and currently works with
10:10 – Psychology behind Influencer marketing
12:58 – Approach to an evergreen versus a niche Influencer
14:10 – Finding the “right” Influencer for a brand
16:00 – Influencer marketing automation
16:58 – Management of influencers
21:28 – When should an Influencer reach out for management support
25:03 – Prioritizing your time as a creator
30:22 – New social media apps that Halle is experimenting with
32:02 – How to reach out to Halle
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw