05 Apr Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack
On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.
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Show Notes:
(01:28) – Kelly's career journey
(04:24) – DTC beauty catalog
(06:54) – BeautyMatter
(12:52) – Influencer marketing in the beauty space
(17:41) – Launching a beauty brand as a celebrity or influencer
(21:28) – YouTube influencer space
(24:52) – Beauty trend predictions
(27:25) – Converting viral moments
(31:14) – Instagram landscape
(33:54) – B2B opportunities on LinkedIn
(38:35) – Consumers in China