18 Jan Innovation Within A Traditional Marketplace w/ Jake Karls
On this week’s episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!
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- Middaysquares’s IG: @middaysquares
- Jake’s IG: @JakeKarls_
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🎧 Listen on:
Apple Podcasts: http://bit.ly/3W2egs7
Spotify: http://bit.ly/3VZiZux
Show Notes:
(00:37) – Forbes 30 Under 30
(02:55) – How Mid-Day Squares started
(05:21) – Entrepreneurship meets relatable entertainment
(08:47) – Owning the manufacturing process and its associated challenges
(11:45) – Chocolate disrupters
(13:36) – Crucial skills learned along the way
(16:12) – 80/20 Analysis
(18:17) – Pricing structure
(20:58) – Development of new flavors
(22:15) – Innovation within a saturated market
(23:43) – Post-funding decisions
(27:15) – Words of advice to aspiring entrepreneurs
(32:12) – Q&A