07 Sep From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice)
On this week’s episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too.
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3cyJq9W
⚡️ Full Episode https://link.chtbl.com/influencermarketing
- Creative Juice: https://www.getjuice.com/
- Sima’s Twitter: https://twitter.com/simagoo
- Creative Juice on Twitter: https://twitter.com/getjuice
- Creative Juice on TikTok: https://www.tiktok.com/@get.juice
- Creative Juice on Instagram: https://www.instagram.com/get.juice/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🎧 Listen on:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
- Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(00:50) – Background on Sima Gandhi and the creation of Creative Juice
(6:12) – The mission and featured services that Creative Juice offers
(8:40) – Creator cash flow explained
(12:09) – Different creator revenue streams
(12:59) – Defining the differences between a content creator and a freelancer
(14:39) – Building a team under a creator’s business
(17:12) – Growing and scaling a creator business
(21:20) – Setting goals as a creator for the purpose of sustainability
(23:20) – Growth of the middle class in the Creator Economy – projected to grow 150% within two years
(24:04) – Diversity of the creator economy
(25:39) – A Creative Juice success story
(26:50) – The importance of separating personal and business expenses
(28:38) – The creator community exchange
(29:32) – Combining passion with earning income
(30:48) – The future for Creative Juice