22 Mar Exploring the Influence and Impact of Reddit w/ Will Cady
This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more.
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(01:50) – Who is Will Cady?
(04:20) – Defining creativity
(06:22) – Distinction between audience and community
(10:35) – Garnering inspiration from feedback
(14:46) – Reddit's various archetype roles
(18:58) – Relationship to search
(24:01) – Ask me anything channel
(29:28) – Community marketing strategy
(33:31) – First steps to cultivating a Reddit community for a brand
(38:30) – Web3 hype
(39:39) – Progression of culture and communities