08 Feb Dealing with Influencers and Cannabis Products w/ Scott Jennings
On this week’s episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.
Listen in to this week’s episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis space!
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Pantry website: https://pantryfoodco.com IG: Pantryfoodco.us – Twitter: https://twitter.com/pantryfoodco
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Show Notes:
(01:51) – Scott’s background and story
(04:26) – Key career takeaways
(08:44) – Interpersonal relationships and behaviors
(10:20) – Trends within the cannabis industry
(15:43) – Monumental pivots at the beginning
(22:00) – Cash flow
(24:29) – Marketing cannabis
(27:17) – SEO strategy
(28:35) – Content creators
(31:05) – Trust and authority in the cannabis space
(36:35) – Identifying ideal persona and influencer
(39:02) – The higher purpose