05 Oct Covering The Creator Economy w/ Kaya Yurieff (The Information)
This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor.
The two discuss what it’s like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and creators, and so much more!
- The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy?rc=rtpyqg
- Kaya’s Twitter: https://twitter.com/kyurieff
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3csN98L
🎧 Listen on:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
- Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(1:08) – Kaya’s career background
(2:27) – Creator coverage topics
(3:22) – How Kaya prioritizes what news to feature
(5:12) – Morning routine
(7:15) – Do’s and don’ts of outreach pitches
(10:26) – Shift in sharing across social media platforms
(13:47) – Community versus an audience for a creator
(18:38) – Myths revolving around the Creator Economy and Kaya’s role
(21:47) – Initial data on private companies in the Creator Economy
(26:26) – Other resources of interest for Kaya
(28:42) – Untapped markets within the Creator ecosystem
(30:58) – How will platforms tackle burn out
(33:04) – How to get in touch and follow Kaya