24 May Building Inclusion at Scale w/ Sonia Thompson
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.
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Show Notes:
(00:50) – Sonia's career focus
(02:18) – Attracting and retaining talent
(03:58) – Inclusive marketing podcast
(09:25) – Degree of representation across social media
(16:20) – Reimagined storylines and characters
(18:20) – Super Bowl representation example
(20:15) – Defining brand DNA
(26:08) – Brands embracing inclusivity
(31:05) – Operationalizing inclusion
(37:39) – Steps to becoming more inclusive as a brand
(44:00) – Deeper relationships