26 Apr Building a Loyal Following Around Your Product w/ Ravi Kurani
The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!
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(01:16) – Ravi's story
(04:09) – Customer service lessons
(05:38) – What is Sutro?
(06:44) – Building steps
(10:10) – Unbiased feedback
(11:42) – Inflection point in the business
(13:53) – Manufacturing products at scale
(19:08) – China supply framework
(20:37) – Influencer playbook
(25:19) – Social approach
(29:45) – User journey
(33:40) – AI sidekick for brainstorming