TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...
If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...
Instagram Reels is the #1 US TikTok competitor created by Instagram. In this post, we tell you how effective Instagram Reels can be for your influencer marketing activities and campaigns. What Is Instagram Reels Late last year, Instagram started experimenting with its Reels feature in Brazil. Reels isn't a standalone app, but just a new feature that allows users to create quick...