17 Nov The Top 7 Influencer Marketing Agencies in Beijing, China
In the bustling metropolis of Beijing, the digital landscape is evolving at an unprecedented pace. As brands seek to establish a robust online presence, influencer marketing has emerged as a potent strategy. Leveraging the reach and credibility of social media personalities, marketing agencies in Beijing are playing a pivotal role in bridging the gap between brands and their target audience.
1. The Influencer Marketing Factory
The Influencer Marketing Factory stands out as a global agency dedicated to supporting businesses in leveraging the power of influencers. We offer end-to-end services, ensuring that campaigns are not only launched but are also effective. We pride ourselves on creating authentic, scalable, and ROI-oriented social media campaigns, particularly on platforms like TikTok, Instagram, and YouTube.
We have a well-connected portfolio of Chinese influencers whom we call on to reach the correct demographics. Beyond this, we also assist in content creation, ensuring that it resonates with and entices their followers and encourages interaction. We also address legal aspects. Every influencer we partner with engages in a clear contractual agreement, guaranteeing a seamless process from beginning to end.
Ready to elevate your brand? Connect with us and discover how The Influencer Marketing Factory can amplify your digital footprint today!
- Headquarters: Miami, USA (Serving Beijing)
- Founded: 2018
- Email Address: [email protected]
- Website: https://theinfluencermarketingfactory.com/
- Phone Number: +1 (800) 469-9753
- Address: 66 West Flagler Street, Suite 900 – #1178, Miami, FL 33130, USA
- Specialization: Global Influencer Marketing, ROI-Oriented Campaigns, Paid Advertising
- Clients: Envato, Ablo, Warner Music Group, Gismart, FinTron Invest
2. Long Advisory
Founded by an international team, Long Advisory initially focused on the European market but has since pivoted to meet the specific needs of the Chinese online ecosystem. Their primary objective is to assist brands in addressing potential cultural, linguistic, and legal challenges along the way. More specifically, Long Advisory’s approach entails using influencers across China’s major social media platforms, including WeChat and Weibo. Their strategy involves a deep understanding of each platform’s user demographics and content preferences, ensuring that their clients can effectively reach their target audience.
- Headquarters: Beijing, China
- Founded: 2020
- Email Address: [email protected]
- Website: https://longadvisory.eu/
- Contact: N/A
- Address: Chaoyang district, 36 Guangqu Road, Beijing, CN
- Specialization: Social Media Agency
- Clients: Fiam, Bonaldo, Daniel Ballester
3. Dragon Trail International
Dragon Trail International is a marketing solutions company deeply rooted in China with broad experience in the travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries. The company’s focus on global link-building is evident in its services, spanning research and strategy, and in its frequent webinars and events that offer market insights. Moreover, Dragon Tail International’s portfolio showcases a successful campaign for PromPerú, which reached over 7.5 million Chinese travelers during the Chinese New Year through a video campaign that leveraged the concept of “travel memories” to inspire future visits to Peru.
- Headquarters: Beijing, China
- Founded: 2009
- Email Address: [email protected]
- Website: https://dragontrail.com.cn/
- Contact: +86 (10) 6266-7530
- Address: Suite 101, Building 2B, Gui Gu Liang Cheng, #1 Nong Da Nan Road, Haidian District, Beijing, Beijing 100084, CN
- Specialization: Wechat Marketing, China Market Strategy
- Clients: PromPeru, Whitely Neill Gin, Polish National Tourism Board
4. ROOM 1707
Founded in 2015, ROOM 1707 operates as a strategic design agency focusing on the development and evolution of businesses. Catering to a wide range of clients, from emerging startups to established Fortune 500 companies, they offer a suite of branding and digital services. Among its array of support, ROOM 1707 has highlighted its capabilities in KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) Management, which has seen a notable rise in popularity in China. To this end, they have embarked upon successful collaborations with companies like Bershka, New Balance, and Martini.
- Headquarters: Shanghai, China (Serving Beijing)
- Founded: 2015
- Email Address: [email protected]
- Website: https://www.room1707.com/
- Contact: N/A
- Address: N/A
- Specialization: Branding and UX
- Clients: Object Memento, New Balance, Clandestino
5. ECHO
ECHO collaborates with a mix of independent designers and established labels to develop marketing strategies and campaigns. Their portfolio includes over 250 Chinese and Western influencers and celebrities, ensuring they have a diverse mix of social media stars who can align with a brand’s positioning, values, and target demographic. Their approach is primarily focused on measurable ROI and engagement. Given China’s vast and varied landscape, ECHO prioritizes the localization of campaigns. They can cater to specific provinces, cities, and audiences, ensuring that media is relevant to their intended demographic.
- Headquarters: Shenzhen, China (Serving Beijing)
- Founded: N/A
- Email Address: N/A
- Website: https://influencerchinaagency.com/
- Contact: N/A
- Address: N/A
- Specialization: Campaign Strategy, Chinese Social Media
- Clients: Loop, Levi’s, Pagner Watches
6. ICONKOL
ICONKOL operates as a KOL agency in China, aiming to connect brands with the intended audience through influential figures. They’ve worked with companies across diverse industries, including skincare, beauty, travel, hospitality, and fashion. Their approach is based on the observation that Chinese consumers often consider peer advice when making purchasing decisions. With this in mind, ICONKOL’s services aim to match each business with suitable influencers, focusing on compatibility with the product and brand ethos. Additionally, they assist in the registration and verification of official Weibo and WeChat accounts, handling the associated paperwork and communication with platform representatives.
- Headquarters: Hong Kong, China (Serving Beijing)
- Founded: 2016
- Email Address: [email protected]
- Website: https://iconkol.com/
- Contact: N/A
- Address: Room 702, 7/F, Fu Fai Commercial Centre, 27 Hillier St, Sheung Wan, Hong Kong, HK
- Specialization: Social Media, KOL Marketing
- Clients: OtterBox, Real-U, Ocean Grounds
7. Chinese SEO Shifu
Chinese SEO Shifu is a creative and management agency that operates in Mainland China and is run by native speakers. With over 10 years in the industry, they provide social media marketing services, including strategic planning, content creation, and influencer engagement. The agency uses large Chinese social media platforms, such as WeChat with 1.2 billion users, Weibo with 500 million, and Douyin (TikTok) with 400 million, to connect with hard-to-reach demographics. SEO Shifu has collaborated with over 250 international companies, leveraging these platforms to expand their brand presence and engage with new customers.
- Headquarters: N/A
- Founded: 2010
- Email Address: [email protected]
- Website: https://chineseseoshifu.com/
- Contact: N/A
- Address: N/A
- Specialization: SEO, Social Media, Influencer Marketing
- Clients: Visit Football, Kung Fu English, WhiteWater West Industries
Conclusion
Navigating the intricate world of influencer marketing can be challenging, but with the right agency by your side, the journey becomes seamless. Beijing’s influencer agencies have demonstrated their prowess in crafting campaigns that resonate with audiences and drive tangible results. As the digital realm continues to expand, these agencies are set to redefine the paradigms of online marketing in China’s capital.