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What does it take to develop an effective marketing strategy? Well, the answer to this question hugely depends on whether you're trying to attract, engage, or convert new customers. Moreover, the ideal path for your brand will be determined by your target audience's preferences, behaviors, and needs. Nonetheless, if you're searching for ways to elevate your brand's online presence, investing in...

Remember when Instagram first rolled out the Reels feature? It was back in 2020 when the COVID-19 pandemic was at its peak, and people around the world were desperately hunting for new ways to entertain themselves. Despite the timing, initial reactions were lukewarm, with some even going to the extent of labeling it a TikTok clone. But deep down makers of the...

Early March this year, the Sidemen, a popular YouTube group, launched their very own breakfast cereal. Just two weeks later, they'd sold a staggering 100,000 boxes. How did they pull off such impressive numbers? Not through old-school TV or newspaper ads. Instead, they collaborated with fellow YouTubers who showcased the cereal through captivating reviews and unboxing videos. Unlike Instagram and TikTok,...