Holiday shopping is in full swing, with users turning to social commerce platforms and trusted e-commerce hubs for the perfect gifts. According to our 2023 Social Commerce Report, 97% of Gen Z users cite social media as their primary source of shopping inspiration. Influencers and creators play a key role in introducing audiences to new products, with 79% of consumers...
What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...
What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...