smart TV content Tag

Influencers on the Big Screen: FAST Channels & Subscription Platforms

Shifting to the “Big Screen” A Growing Preference for Longer Content & Bigger Screens [caption id="attachment_8515" align="alignnone" width="1024"] YouTube (11.1%) is the #1 streaming platform on TVs, as per Nielsen.[/caption] The rise of content creators and influencers is no longer confined to social media feeds. Influencers are increasingly shifting from creating vertical-focused content to longer videos on bigger screens. Platforms like YouTube have...