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What does it take to develop an effective marketing strategy? Well, the answer to this question hugely depends on whether you're trying to attract, engage, or convert new customers. Moreover, the ideal path for your brand will be determined by your target audience's preferences, behaviors, and needs. Nonetheless, if you're searching for ways to elevate your brand's online presence, investing in...

What Is Clapper? Clapper is “one of the fastest-growing social media platforms focused on promoting real lives, connections, and communities,” according to its official description on the Apple App Store and Google Play. Clappler invites creators and users to explore the latest trends and share relatable content about their daily lives, celebrating authentic creativity and connections. At its core, Clapper’s mission is...

If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...