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Shifting to the “Big Screen” A Growing Preference for Longer Content & Bigger Screens [caption id="attachment_8515" align="alignnone" width="1024"] YouTube (11.1%) is the #1 streaming platform on TVs, as per Nielsen.[/caption] The rise of content creators and influencers is no longer confined to social media feeds. Influencers are increasingly shifting from creating vertical-focused content to longer videos on bigger screens. Platforms like YouTube have...

What Is RedNote? RedNote, known as Xiaohongshu or "Little Red Book" (RedNote) in China, is a rapidly growing social media platform that has recently gained significant attention in the United States. Founded in 2013, RedNote offers a unique blend of lifestyle content, short-form videos, and integrated e-commerce features, positioning itself as a comprehensive platform for users seeking both entertainment and shopping...

What Is Clapper? Clapper is “one of the fastest-growing social media platforms focused on promoting real lives, connections, and communities,” according to its official description on the Apple App Store and Google Play. Clappler invites creators and users to explore the latest trends and share relatable content about their daily lives, celebrating authentic creativity and connections. At its core, Clapper’s mission is...

Imagine a world where purchasing decisions are made as a result of virtual influencers having grown large, loyal follower bases on various social media platforms. Now, imagine the opportunities that would arise from this for both brands and creators. The good news is that this is the world we're currently living in. In the upcoming years, with the ongoing AI...