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What does it take to develop an effective marketing strategy? Well, the answer to this question hugely depends on whether you're trying to attract, engage, or convert new customers. Moreover, the ideal path for your brand will be determined by your target audience's preferences, behaviors, and needs. Nonetheless, if you're searching for ways to elevate your brand's online presence, investing in...

Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...