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Holiday shopping is in full swing, with users turning to social commerce platforms and trusted e-commerce hubs for the perfect gifts. According to our 2023 Social Commerce Report, 97% of Gen Z users cite social media as their primary source of shopping inspiration. Influencers and creators play a key role in introducing audiences to new products, with 79% of consumers...

You know that one friend that is great at telling stories and everybody is captivated to find out more? And then you know that one friend who’s story is so theatrical or artificial that you know their story can’t be true? Through influencer marketing, the aim is to be that trustworthy storyteller, and not the one who everyone may be entertained by,...