influencer credibility Tag

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In an age where news spreads in seconds, a brand’s reputation can be at risk with a single misstep. Whether it’s a product recall, a social media blunder, or a more significant controversy, crisis management requires swift, strategic action. One increasingly effective approach is using influence to repair a brand reputation, reshape the narrative, and regain trust. However, keep in mind that...

You know that one friend that is great at telling stories and everybody is captivated to find out more? And then you know that one friend who’s story is so theatrical or artificial that you know their story can’t be true? Through influencer marketing, the aim is to be that trustworthy storyteller, and not the one who everyone may be entertained by,...