What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...
What are Virtual Influencers? Virtual influencers are digital computer-generated characters and are created using graphic software. These characters have then been made social media accounts and garnered large followings on many different platforms. The characters, much like fictional story characters, are made to be ‘human-like’ and have their own personalities, interests, and unique features. This allows for users and followers to...
What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...
The year's washing away fast. Annual predictions are amassing a following and influencer marketers reshaping their strategies with regard to top influencer marketing trends. Recently, influencer marketing has attracted more attention and become more scrutinized and controversial courtesy of the transgressions that riddled companies such as Facebook in the recent past. As 2019 progresses, influencer marketers have to tune their tactics...