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Influencer Marketing vs Paid Ads: What’s the right strategy for eCommerce?

Finding the right balance between influencer marketing and paid ads is crucial, especially with the increased market competition. Both strategies promise increased visibility and sales, yet each comes with its own merits. Influencer marketing offers authenticity and a personal touch, connecting brands directly with engaged audiences. On the other hand, paid advertisements provide speed and precision, targeting specific demographics with ease. For...