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The Rise of Creators & Brands IRL According to Forbes, more than 95% of Gen Z and Millennials are interested in turning their online interactions and passions into real-world experiences. Attending these IRL events has led 84% of attendees to form new friendships, while 45% say such experiences have strengthened their “sense of self.” Brooke Berry’s latest initiative, The Shift Crawl,...

Key Trends Shaping the Future of the Creator Economy The Creator Economy is constantly evolving, and at The Influencer Marketing Factory, we’re committed to keeping pace with these changes. As we transition into 2024 and look ahead to 2025, we’re reflecting on our past predictions and sharing fresh insights into what lies ahead. In this blog, we explore how the landscape...