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Beauty and fashion creators are the most saturated corner of influencer marketing, and the benchmarks that most brands utilize to plan against them are either outdated or borrowed from other verticals. With that said, we partnered with Favikon to build our own benchmarks. This report analyzes 3,125 active Fashion and Beauty creators across Instagram, TikTok, and YouTube accounts, covering a 12-month...

The 2026 creator economy is increasingly democratized, and a new generation of middle-class influencers is making the most of the latest tech and trends to achieve sustainable creator monetization. This creator tier didn’t appear overnight; The creator middle-class is the result of years of artificial intelligence development and the maturation of the creator economy. The Influencer Marketing Factory was one...