creator economy IRL Tag

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The Rise of Creators & Brands IRL According to Forbes, more than 95% of Gen Z and Millennials are interested in turning their online interactions and passions into real-world experiences. Attending these IRL events has led 84% of attendees to form new friendships, while 45% say such experiences have strengthened their “sense of self.” Brooke Berry’s latest initiative, The Shift Crawl,...