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Remember when Instagram first rolled out the Reels feature? It was back in 2020 when the COVID-19 pandemic was at its peak, and people around the world were desperately hunting for new ways to entertain themselves. Despite the timing, initial reactions were lukewarm, with some even going to the extent of labeling it a TikTok clone. But deep down makers of the...

8 Key Criteria an Influencer Marketing Agency Must Meet Before Choosing Them These days, influencer marketing is more crucial than ever for brands aiming to cut through the noise and engage directly with their target audience. Especially with the global usage of social media platforms, forming strategic partnerships with the right influencers is essential to maximize ROI However, choosing the right influencer marketing...