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Currently, influencer marketing is one of the best strategies brands use to connect with their audience. But there's a problem, getting their attention. Marketing constantly evolves with the quick reduction of attention spans. Dr Gloria Mark in her book on Attention Span, said that “...

Remember when Instagram first rolled out the Reels feature? It was back in 2020 when the COVID-19 pandemic was at its peak, and people around the world were desperately hunting for new ways to entertain themselves. Despite the timing, initial reactions were lukewarm, with some even going to the extent of labeling it a TikTok clone. But deep down makers of the...