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What Is RedNote? RedNote, known as Xiaohongshu or "Little Red Book" (RedNote) in China, is a rapidly growing social media platform that has recently gained significant attention in the United States. Founded in 2013, RedNote offers a unique blend of lifestyle content, short-form videos, and integrated e-commerce features, positioning itself as a comprehensive platform for users seeking both entertainment and shopping...

The Creator Investor Shift The tides are turning in the creator economy with creators stepping into the spotlight as investors, outshining traditional VCs backing creator startups. Influencers such as Alix Earle and Kat Stickler have made headlines in 2024 as investors in their favorite brands, a business relationship that goes beyond the typical brand partnership or ambassadorship. Earle and Stickler’s investments...

If you downloaded TikTok a few years ago, when it was fairly new, you’d definitely remember your feed being filled with those awkward dance and lip-sync videos. Finding anything worthwhile besides entertainment was next to impossible. However, times have changed, and the app has evolved for good reasons. According to Forbes, GenZs (who make up the majority of users) nowadays are...