The Evolution of Live Shopping Live shopping is more than just a trend—it's a powerful marketing channel that offers brands multiple benefits. According to Adi Ronen, "Live shopping is not a one-off; it's a strategy, a marketing channel, something that could bring your brand many different values." These values extend beyond immediate sales to include increased traffic, user acquisition, brand awareness,...
Modern businesses seek innovative methods to stand out in the digital noise. But they face a common pain point: budget constraints. That's where growth hacking comes into play. Growth hacking is a cost-effective tactic for businesses looking for rapid expansion. It allows them to try different marketing strategies and identify the ones that can help them scale. One of the most...
Connecting with your target audience isn’t always as smooth as it should be. After all, modern consumers are constantly being bombarded by offers and content from various different companies all the time. It’s really no surprise that they’re on the fence about engaging. Over the years, brands have tried all the strategies and tactics in the book. Still, nothing resonates with...