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10 Steps to Turning Your Employees into Influencers For Maximum Brand Reach The marketplace is saturated, and businesses need help differentiating themselves and connecting authentically with their target audience. Traditional marketing tactics often fall short of building genuine trust and loyalty. The lines between personal and professional brands have become increasingly blurred, creating a unique opportunity for businesses to leverage their employees...

Early March this year, the Sidemen, a popular YouTube group, launched their very own breakfast cereal. Just two weeks later, they'd sold a staggering 100,000 boxes. How did they pull off such impressive numbers? Not through old-school TV or newspaper ads. Instead, they collaborated with fellow YouTubers who showcased the cereal through captivating reviews and unboxing videos. Unlike Instagram and TikTok,...