The Power of Storytelling in Content Creation Storytelling is more than just a narrative technique; it’s the emotional core of any successful piece of content. As Jesse Katches eloquently puts it, "People won't remember what you said, but they'll remember how you made them feel." This sentiment underscores the importance of crafting stories that not only inform but also evoke strong...
You know that one friend that is great at telling stories and everybody is captivated to find out more? And then you know that one friend who’s story is so theatrical or artificial that you know their story can’t be true? Through influencer marketing, the aim is to be that trustworthy storyteller, and not the one who everyone may be entertained by,...
Did you know that companies with diverse executive teams are 36% more likely to achieve above-average profitability? Inclusive marketing is a marketing trend and a strategic approach where your agency has a key role to play in supporting inclusivity. It’s a technique to highlight diversity in your organization and appeal to the public through advertising campaigns. Creating a positive image is the...