audience connection Tag

Influencer Marketing in the Age of Consumer Skepticism: How to Build Authenticity

Influencer marketing is no longer the new fresh tactic in a brand's digital toolbox; it's business as usual. However, as more brands invest in influencers and consumers become more savvy to paid promotions, the question shifted from "Do we use influencers?" to "How do we make this authentic?" Due to this, influencer marketing in the age of consumer skepticism has...