algorithmically native generation Tag

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Gen Alpha, born between 2010 and 2024, is one of the most brand-aware and digitally immersed generations in human history. According to research from DKC, Gen Alpha now wields over $101B in purchasing power, translating to $67 of weekly spending per child or $3,484 over the course of a full year. This young cohort of media-focused consumers trusts their favorite...