Alessandro was invited by the University of Texas in Austin to share insights on influencer marketing, including how to identify the right creators and the role of influencer marketing agencies.
Alessandro Bogliari is a digital entrepreneur and growth marketer who co-founded and leads The Influencer Marketing Factory as CEO. His agency partners with brands worldwide to plan and execute influencer marketing campaigns across TikTok, Instagram, and YouTube.
Public speaking and appearances
How To Identify The Right Influencers
Influencer marketing: Here's how it works
Alessandro appeared on Fox35 Orlando to discuss the fundamentals of influencer marketing and how brands can effectively partner with creators.
How to Monetize Your Social Media Accounts
Alessandro joined Cheddar News’ “Stretching Your Dollar” to provide tips on social media monetization and ways to diversify your offerings.
Social Commerce is No Fad, It’s the Future
On MarketScale, Alessandro highlighted the growing impact of influencers and content creation in shaping the future of social commerce.
The Importance of Being Mobile First
At the Altagama Mexico Event, Alessandro spoke to top global luxury brands about the importance of digital marketing strategies built with a mobile-first mindset.
What The Heck is TikTok?
At the Kidscreen Summit in Miami, Alessandro introduced TikTok to an audience of hundreds, explaining its rise and impact on kids’ entertainment.
As Featured In
The Influence Factor Podcast
The Influence Factor is a top 1% podcast hosted by Alessandro Bogliari. The show features conversations with industry leaders about influencer marketing, social media, the creator economy, social commerce, and more. Now in its fifth season, the podcast has become a go-to resource for understanding trends, challenges, and strategies in the creator economy. Past guests include executives from brands like Etsy, Visa, Patreon, Smosh, and Mazda. New episodes drop bi-weekly on Spotify, Apple Podcasts, and YouTube.
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF)
Alessandro's Expertise on the Creator Economy
@alexeidos33Livestream Shopping is coming…♬ The Funk Beat – Cassiopeia
@alexeidos33 Are Streamers Collaborations the future of social media marketing? #streamer #kaicenat #ksi #marketing #socialmedia ♬ original sound – alexeidos33
@alexeidos33 3 tips for Content Creators from our Ultimate Creator Guide #creator #creatorscreatoreconomy ♬ Blade Runner 2049 – Synthwave Goose
Recognized As Juror
Media Coverage
Yahoo! Finance - How Alessandro Bogliari Became a Worldwide Influencer Marketing Expert in Just 2 Years
eConsultancy: A day in the life of… Alessandro Bogliari
Inc: How this agency used TikTok to grow from 0 to multimillion-dollar revenue in less than two years
MIT Technology Review: A guide to the TikTokish apps that want to be the next TikTok
Featured on BBC: TikTok's young fans 'exploited' for digital gifts
My Interview On Corriere Economia: "Alessandro: 28 anni, digital marketer in America"
Featured on BOF: How Will Fashion Find Validation Without Instagram Likes?
Featured on ELLE: "Instagram is giving problems to influencers"
Written By Alessandro:
Un algoritmo per l’influencer marketing (Harvard Business Review)
Four Ways Influencers Can Make Money On TikTok (Forbes)
3 Things You Have To Take In Consideration Before Collaborating With Influencers
Creator Monetization: Diversifying Income Streams And Opportunities
The art of collaboration: Successful partnerships in the creator economy
Five Steps to Take Before You Launch a Digital Marketing Campaign
TikTok: how to get the best out of it
How To Integrate TikTok In Your Digital Marketing Strategy