The Joker Prank Shop – Basic Fun @ Walmart

Basic Fun! partnered with The Influencer Marketing Factory to run a TikTok campaign targeting a predominantly millennial and Gen Z audience.

64M+

TikTok Combined Followers

26M+

#TheJokerPrankShop Reach

6.5M+

TikTok Likes

26M+

TikTok Views

Our Solution

The objective of the campaign was to promote “The Joker Prank Shop” product range in collaboration with Walmart to a new digitally savvy audience.

Working closely with the brand, our influencer marketing agency vetted and identified 10 TikTokers to create two prank videos each using the Ultimate Prank Kit.

Results

64698018

TikTok Combined Followers

6533139

Likes

26199100

TikTok Views

26500000

#thejokerprankshop Reach

18970

Comments

34928

Shares

basic fun prank walmart

Amazing Influencers and Creators Involved

@shilohandbros

@shilohandbros

The super fun Nelson siblings: Shiloh & Elijah Nelson with 3.8M of followers!
@haueterfamily

@haueterfamily

The Haueter Family, one of the most entertaining families on TikTok with almost 8M of followers.
@mckenzibrooke

@mckenzibrooke

McKenzi Brooke, entertainer and pranker with 7M followers on TikTok.
@reifharrison

@reifharrison

Reif Harrison, social media star and dancer with almost 2M of followers on TikTok.

Influencer Implementation

Our creative team curated a list of 10 unique TikTok influencers with audiences between 1M and 8M followers. We worked primarily with families, asking them to prank each other and record the reactions of their family members. Different sizes of audiences and different styles helped the brand to get featured on the For You Page and collect millions of organic views thanks to TikTok’s algorithm.

Content Creation

The Influencer Marketing Factory helped Basic Fun! to create a unified concept for this influencer marketing campaign: a “prank war” between siblings. The influencers involved used a specific hashtag #thejokerprankshop that facilitate in identifying all the UGCs and tracking the important metrics related to brand awareness.

Some Of The Influencers Content

@shilohandbrosNever start a prank war with your sister. You will always lose 😂🙈 ##thejokerprankshop♬ original sound – shilohandbros

@shilohandbrosWhen your brother’s always trying to embarrass you in front of boys 😳🙈 ##thejokerprankshop♬ original sound – shilohandbros

@haueterfamilyThe look on Jaydens face was priceless!! Cłïćk the łïńk ïń oür bïø to see hilarious pranks from ##TheJokerPrankShop♬ original sound – haueterfamily

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