TikTok Combined Followers
#TheJokerPrankShop Reach
TikTok Likes
TikTok Views
The objective of the campaign was to promote “The Joker Prank Shop” product range in collaboration with Walmart to a new digitally savvy audience.
Working closely with the brand, our influencer marketing agency vetted and identified 10 TikTokers to create two prank videos each using the Ultimate Prank Kit.
TikTok Combined Followers
Likes
TikTok Views
#thejokerprankshop Reach
Comments
Shares
Our creative team curated a list of 10 unique TikTok influencers with audiences between 1M and 8M followers. We worked primarily with families, asking them to prank each other and record the reactions of their family members. Different sizes of audiences and different styles helped the brand to get featured on the For You Page and collect millions of organic views thanks to TikTok’s algorithm.
The Influencer Marketing Factory helped Basic Fun! to create a unified concept for this influencer marketing campaign: a “prank war” between siblings. The influencers involved used a specific hashtag #thejokerprankshop that facilitate in identifying all the UGCs and tracking the important metrics related to brand awareness.
@shilohandbrosNever start a prank war with your sister. You will always lose 😂🙈 ##thejokerprankshop♬ original sound – shilohandbros
@shilohandbrosWhen your brother’s always trying to embarrass you in front of boys 😳🙈 ##thejokerprankshop♬ original sound – shilohandbros
@haueterfamilyThe look on Jaydens face was priceless!! Cłïćk the łïńk ïń oür bïø to see hilarious pranks from ##TheJokerPrankShop♬ original sound – haueterfamily
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