PR Specialist

The Influencer Marketing Factory is looking for a part-time remote independent contractor PR specialist that can help the agency get more brand awareness on major publications and increase the number of opportunities (eBooks inclusions, podcasts, lists additions, etc), directly supporting the CEO to talk with journalists on a daily/weekly base about influencer marketing and giving more exposure to our exclusive talents and content creators. The PR specialist will also support developing press material and blog posts.

Responsibilities

• Develop press kit materials for media outlets, including press releases, images, pitch letters, case studies, feature articles, and trend stories
• Help maintain the identity and reputation of the agency
• Write PR about our influencer marketing campaigns and our own talents activations
• Cultivate and maintain relationships with regional and national media outlets
• Arrange for press conferences, interviews, and other media and event appearances for the agency
• Respond to requests for information from media outlets
• Evaluate advertising and promotional programs to ensure they align with PR goals
• Track, evaluate, and share results of PR efforts

Requirements

• Knowledge of influencer marketing and social media
• Personal connections with national major publications and niche websites
• At least 2 years of experience in PR and proof of successful PR campaigns
• Native English speaker, Excellent oral and written communication skills
• A proactive person always looking for new opportunities for the agency
• Excellent organization skills